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WARNER BROS. CONSUMER PRODUCTS AND OLYMPIC GOLD MEDALIST NASTIA LIUKIN TEAM UP FOR NEW SUPERGIRL LINE AVAILABLE EXCLUSIVELY AT JCPENNEY
Supergirl by Nastia Celebrates Girl Empowerment and Individuality in a Fun, Affordable Lifestyle Collection
LOS ANGELES, CA (March 22, 2010) /PRNewswire/ — Warner Bros. Consumer Products (WBCP) proudly announced today it has partnered with five-time Olympic medalist Nastia Liukin to create Supergirl by Nastia, the first-ever lifestyle merchandise line of its kind for girls available at a major retailer. Supergirl by Nastia will feature trend-right, affordable apparel that encourages a message of empowerment, creativity, strength, intelligence and independence – the symbolic attributes of the iconic Supergirl S-Shield. The collection, created for today's 8-12-year-old girls, will be available exclusively at JCPenney (NYSE: JCP) – in stores and on jcp.com – beginning July 20, just in time for the back-to-school season.
An Olympic all-around champion and one of the most decorated American gymnasts in the history of the sport, Nastia Liukin is a shining example of the Supergirl brand—an aspirational spokesperson who believes that with hard work and commitment to a dream, anything is possible. Liukin embraces being a mentor and a positive role model to girls.
"I am so proud to be partnering with Warner Bros. Consumer Products and JCPenney to present to girls and moms the Supergirl by Nastia line, which I believe represents not only a fashionable and affordable option, but also communicates an important message of empowerment," said Liukin. "The Supergirl S-Shield is a unique and iconic symbol that has inspired this collection. I believe it will do the same for girls who wear it."The line will retail from $20 – $38, making it affordable and exciting for girls to style themselves like a Supergirl. The collection will include active fleece, dresses and tunics, knit pants, signature Supergirl tees, dancewear, fashion leggings, shrug tops and more."The Supergirl S-Shield is embraced the world over as a symbol of girl power," said Brad Globe, president, Warner Bros. Consumer Products. "From 'fashionistas' to 'actionistas,' a Supergirl is today's girl and we are proud to be partnering with Nastia Liukin and JCPenney to bring the Supergirl by Nastia line, and its message of empowerment, to life at retail for all girls and their parents.
"Supergirl by Nastia provides our customers an affordable and accessible clothing brand that embodies Nastia's strong, active and independent lifestyle and we look forward to introducing this brand to our customers this back-to-school season. Fashion is a great way for young girls to express their confidence and individuality and this line will send them back into the classroom in an empowered way," said Clark McNaught, senior vice president and general merchandise manager of JCPenney's children's division. "The launch of Supergirl by Nastia underscores our commitment to deliver stylish, affordable brands that respond to the needs of our customers. And as the exclusive retailer of this exciting new brand, it provides yet another compelling reason for customers to shop with JCPenney and strengthens our position as a leading destination for children's apparel."
Supergirl by Nastia will be supported by a robust marketing rollout, from circular advertising, direct mail and integrated social media to in-store promotions and appearances by Liukin across the country, all launching later this year.
For the past four years, Warner Bros. has been supporting female athletes with the Supergirl Jam, the only large-scale, all-girls action sports competition and lifestyle/music festival. This event is designed to promote and celebrate female strength, independence and empowerment.
With the Supergirl Jam, Warner Bros. successfully established the Supergirl S-Shield, the universally recognized symbol of strength and leadership, as the symbol under which today's sports girls unite. These "actionistas" embody the intelligence, independence, strength and creativity of the Supergirl brand.Continuing the Supergirl brand's support of today's action sports girl, the inaugural Nastia Liukin Supergirl Cup was held this month, celebrating the accomplishments of young, rising female gymnasts and exemplifying the same collective attributes for which the Supergirl S-Shield stands.
AT&T is providing you the exclusive opportunity to enter for a chance to win a trip to interview AT&T Sponsored Athlete and U.S. Olympic Gold Medalist Nastia Liukin. Submit your information here and the one question you would want to ask the 2008 U.S. Olympic All Around Champion. In addition to winning a trip, the Grand Prize winner will also receive an AT&T phone and AT&T tablet. Even if you are not selected as a winner, tune in for the LIVE interview with Nastia to see if your question is asked. More details about the interview, including date and time, will be released after the sweepstakes ends!
Keeping It All In Perspective
Nastia has a very busy schedule every week splitting her time between two training sessions a day and the many other commitments of a professional athlete and student. She was accepted in Southern Methodist University in Dallas to begin her freshman year in 2008 but after trying to juggle her training and academic commitments decided to put college on hold until after the Olympic Games. She plans to enrol this January and hopes to major in international business. She has already featured in a number of international and national television advertising campaigns and in 2006 had a small speaking role in the hit gymnastics themed movie Stick It and would like to continue to pursue any acting and modelling opportunities that may arise.
As for her gymnastics aspirations, Nastia takes it one day at a time enjoying all of the challenges and opportunities that the sport brings her, "I do this for myself. I like the sport. I like everything about it". Rather than dimming her drive to compete, her Olympic experience has only fuelled Nastia's desire to return to competition. She returned to full time training in January 2009 setting new goals and dreams. First stop, the 2009 VISA Championships and a chance to compete for the first time in front of her hometown crowd in Dallas. After that, she hopes to achieve selection in the team for the 2009 World Championships and the chance to become the most decorated American gymnast in world level competition in her own right. As she has throughout her career, Nastia is only interested in talking about short-term goals taking her gymnastics journey day by day, month by month and year by year enjoying achieving and setting new goals for herself along the way. As to 2012 and a return to the Olympics ... only time will tell.